British Red Cross launches fashion boutique in Covent Garden to celebrate 100 years of charity pop-ups.
Designers such as Erdem, Stella McCartney, Giles Deacon and Ostwald Helgason, as well as famous faces such as Sienna Miller, have donated to th.e Red Cross’ pop-up initiative
The Covent Garden pop-up will offer a range of fashion pieces donated by designer and premium high-street brands such as Erdem, Giles Deacon, Phillip Treacy, Ostwald Helgason, Russell and Bromley and Boden. Reputable home-ware retailers including Heal’s and Thorody have also donated to the boutique, as well as accessory offerings from Stella McCartney, Ancient Greek Sandals, and Loake shoes. The pop-up will host exclusive pieces, from handbags, coats, jewellery and wool accessories, to stationery, cushions, clocks and candlesticks. Sienna Miller is also opening up her wardrobe to donate pieces to the cause. Prices will start from £10.
The launch of The Gift House is part of a nationwide initiative to drive stock to its 330 charity shops nationwide in the run up to Christmas.