Philippines takes over London Waterloo Station
The London Waterloo Rail Station has been taken over by the Philippines Department of Tourism as part of the Visit Philippines Again 2016 campaign, launching a station domination series, starting with London Waterloo Railway Station from the 24th of April to the 23rd of May.
The station domination began with the Philippines featuring a special immersion zone at the station that gave the commuters a taste and feel of the country’s beauty and its promise of a “more fun” overall experience when they travel to the Philippines .
Commuters gets to win instant prizes and a chance to win a holiday to the Philippines in three fun ways. One is by taking “foot selfies” using our floor stickers mapped around the station concourse, second is by taking part in the 3D selfie stand and third fun option is by experiencing the Philippine islands in our 360 virtual reality pods with photos by Rommel C. Bundalian.
Awaiting the lucky winner is a package for two with a seven-day fun adventure, tours, accommodations in Manila, Cebu and Bohol including international flights from Philippine Airlines. One winner will be drawn on the 16th of May and another drawn on the 16th of June 2016.
Apart from the experiential zone, the campaign also features a month-long Philippine branding presence at the station including London Waterloo’s large motion digital screen, which is Europe’s largest digital motion display, floor media, large banners and showcase offers from Secret Escapes, Hayes and Jarvis, Explore, Dive Worldwide, Netflights and Philippine Airlines.