Pop Up at No. 9: New menswear concept shop in Seven Dials ( 1st December 2014- 13th January 2015)
The doors of No. 9 Earlham Street, Seven Dials has been opened to offer a contemporary multi-brand menswear concept shop, with interactive, cutting-edge technologies to enhance in-store shopping experience.
Bringing together a curated edit of British menswear brands such as Hentsch Man, Alice Made This and Tom Hide, the space has been designed by Daniel Peters (BBSClothing, British Fashion Council, Orlebar Brown, A Sauvage), and set designer Thomas Bird (GQ).
The concept shop will replace traditionally tinsel clad shelves for technology- enabled experiences such as interactive digital plinths by CASA and smart mannequins by Iconeme, giving Christmas shoppers a unique and memorable treat.
The store will be open for six weeks from December, where customers can expect to find a whole host of in-store events including a grooming weekend, meet the maker sessions and late-night shopping.
Technology has been curated by The Dandy Lab founders, Peter Jeun Ho
Tsang and Julija Bainiaksina, as a preview to an extended pop-up shop
set to launch in Spring 2015.